Anastasia Beverly Hills have been teasing followers for a couple of days now on their Instagram account with a fabulous campaign featuring fierce models posing to the captions: “She’s Edgy”, “She’s Sexy” and “She’s Chic”. The shoot was set in a cartoon painted environment and the clues that the campaign images revealed have been hard to read since every model wore a different colorful lip, bold eye makeup and perfectly styled hair. The followers’ main guesses were everything from perfumes and concealer palettes to body bronzers and even clothing. A few days before the launch, Anastasia introduced the ABH Lip Palette on Instagram. The palette allows you to be your own pro with a whole new approach to creating and mixing a full range of lip looks by custom blending primaries and neutrals. The palette can be yours for $48 and is available online at anastasiabeverlyhills.com on January 10.
Edited by DILIARA ZAINASHOVA
Visual editor JALAL MOUGHRABY