Rumour has it the ultimate pleat has landed. Balmain will be launching a collaboration with L’Oreal Paris. It will be L’Oreal’s first partnership with a fashion house so the stakes are high! Is it a coincidence that Olivier Rousteing, Balmain’s creative director, always takes close care of the models’ hair and makeup during runway shows? This will have all the fashion and beauty followers intrigued to see what these two amazing brands have prepared.
What to expect?
Knowing that these two companies have “the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves”, as Rousteing explained, the results are unexpected. However, it’s sneak peek time… It will consist of a beauty line of lipsticks, featuring 12 new shades that fall into the best-selling Colour Riche collection. If you are looking for something fancier, there will be three exclusive shades arriving in a special jewel package edition sold only in Balmain stores and at specific retailers.
Are you ready to take part of the #BalmainArmy with these new products? Sadly, we are not so sure if the Kardashian clan will take part this time along. Kim has recently done a collaboration with her sister’s company, Kylie Cosmetics.
When is it due?
The collab will launch during this year’s autumn at Paris Fashion Week in September, which happens to be the dates of the Balmain show. Your perfect fit might be on the shelf, so make sure to check the hashtag #balmainxloreal to avoid getting behind on more news!
Edited by ISABEL JÄRNSTRÖM
Visual editor OLGA SOROKINA