How many 15 year olds do you know that almost have a million Instagram followers? (Pretty sure not that many!) Besides from being the daughter of one of the top models from the 90’s, Kaia Gerber has gotten herself up in the industry by making an image of her own. She is not only well known for being a beauty icon, but is also a public figure as she practically lives on social media, posting pictures of her intriguing life. She is constantly being linked/hooked to her mothers’ image as they have a striking resemblance. Nonetheless she stands on her own.
Part of being beautiful comes with the fact that for her, beauty is not only about appearance, but about intelligence. (Makes perfect sense!) She has always been able to transmit her character on camera: a tip that she has taken from her mother, to have a thought behind each pose. This way, the photos feel deeper and not just simple and dull. This has helped her make an image of herself in the fashion industry and getting recognised by famous designers such as Marc Jacobs.
Marc Jacobs Beauty
Marc Jacobs has set an eye on Kaia Gerber for Marc Jacobs Beauty 2017. Jacobs thinks she gives a chill-girl vibe that seems interesting, and can find more than one characteristic that makes her stand out. The focus of the campaign will be on the eyes as it is one of her most remarkable facial features. She has angular chest nut eyes accompanied by long lashes. They are decorated with a variety of colourful products to highlight them while the rest of the face is left neutral with a minimum use of bronze colours. Her hair is swirled and puffy to add an interesting and intriguing edge to her personality.
Kaia is a beauty minimalist. She does not put a lot of importance into her make up but she does however take close care of her image. She believes that eyebrows that aren’t perfectly done are the best as they portray a personality. The true definition of “eyebrows on fleek” for her. She also decides to let her hair be, avoiding to constantly comb her long locks to achieve that typical messy hair look, similar to the beach wave effect.
When it comes to diet and exercise, she does not follow a strict regime. She does not have a specific diet as her mother tells her to “enjoy carbs while she can”. Anyhow, her favourite sport is yoga, which not only helps her maintain a good posture, but also improves her curves.
She is discrete and minimises make up as she enjoys the natural look. However, when she gets her make up done, she marks her eyes as it is one of the features that makes her stand out the most. Using black eyeliner and shadow to create bold eyes and firm eyebrows, leaving the rest of the face in neutral colours. Finally, she applies a glossy lipstick on her pillow lips and a foundation to even out the skin tone.
Hung Vanngo’s Does Gerbers’ make-up (all Marc Jacobs):
- Primer: Beauty Under(cover) Perfecting Coconut Face Primer
- Foundation: Genius Gel Super-Charged Oil-Free Foundation
- Concealer: Remedy Concealer Pen
- Powder: Perfection Powder - Featherweight Foundation
- Eyeshadows (Nude colours): Style Eye-con No.3 - Plush Shadow Palette - The Ingenue 102
- Mascara: Velvet Nour Major Volume Mascara
- Lipstick (apricot color): Le Marc Lip Crème Lipstick - No Angel 242
Edited by ISABEL JÄRNSTRÖM
Visual editor JALAL MOUGHRABY